JOIN THE MOVEMENT.

“We all have two lives.
The second begins when we realize we only have one.”

Our time is finite. We believe that purpose lives in service to something greater than ourselves. The world doesn’t change when we wait. It changes when we MOVE.

what we do

  • deliver impact

    Our flagship initiative, Project 20-20-20, funds disaster-resilient housing — starting with 20 homes for 20 families. This is just the beginning of our hands-on humanitarian work.

  • mobilize courage

    Through storytelling, movement, and direct action, we ignite people to live like it matters — because time is short and love demands action.

  • shift culture

    Through storytelling, movement, and direct action, we ignite people to live like it matters — because time is short and love demands action.

who is jesse

Life’s journey is unpredictable. It tests us in moments we never see coming — in boardrooms, on mountaintops, and sometimes, in hospital beds.

Jesse Moeinifar knows this terrain well.

For years, he lived with intensity — building companies with grit and climbing high-altitude mountains with one rule: summit at all costs. Through blizzards and whiteouts, he kept pushing forward. That same drive fueled his success in business — relentless, focused, unshakable.

But nothing would test his strength like cancer.

In the middle of a deeply personal battle, Jesse was forced to slow down. And in that stillness, a deeper truth revealed itself:

I’m fighting for my life — but I’m doing it in one of the greatest countries in the world, with access to the best care imaginable. Millions of others don’t even get a chance.

That realization broke something open.

It became clear that with privilege comes responsibility — not just to succeed, but to serve. Not just to climb, but to lift others up along the way.

Out of that moment, FINITE GAME was born.

A movement dedicated to creating real, lasting impact — by building homes, raising voices, and bringing people together to fight for something bigger than themselves.

Jesse’s story isn’t about survival. It’s about transformation.

It’s a reminder that our time is short — and what we do with it is what matters most.

We’re living at a time when we’ve never been more connected, and yet we feel alone and disconnected. Our sense of human connection is relegated to Likes and Follows. Everything else is out of sight and out of mind.

This is no more true than the massively growing gap between people in need and those who can help.

A movement to bring these two distant worlds together by creating an intimate human connection that bridges that gap.

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